VisuWall Privacy Notice

Effective Date: June 05, 2019

SCOPE

This Privacy Notice applies to personal information processed by us in our business, as collected on our website and from other related online or offline offerings (collectively, the “Services”). This Privacy Notice is designed to help you understand how we collect, use and share your personal information and to assist you in exercising the privacy rights available to you.

An Important Note. Except for the “ABOUT VISUWALL” section below, this Privacy Notice does not apply to or cover our processing of the de-identified and aggregated information we collect from VisuWall advertising placements and billboards (“VisuWall Placements”).

ABOUT VISUWALL

At VisuWall Technologies, Inc. (“VisuWall”), we provide an online marketplace through which advertisers, including brands, media buyers, ad agencies and ad networks (“Advertisers”) can license advertising space for marketing campaigns from storefront owners, brokers and landlords (“Partners”) via VisuWall Placements in selected locations and cities.

VisuWall Placements are equipped with cameras and sensors that allow us to collect and record de-identified and aggregated information about the audiences who view the advertisements displayed. However, VisuWall Placements do not store any “personal information” and the information they record cannot uniquely identify or track individuals.

For example, the cameras and sensors in VisuWall Placements allow us to record insights such as an individual’s gender, approximate age, mood, dwell time in front of the VisuWall Placement, and/or proximity to the camera or sensor. However, the identity of the individual always remains anonymous to VisuWall. If an individual leaves the field of view of the camera or sensor and comes back, the VisuWall Placement will think that this is a new person as it has no memory of the unique face it previously saw. VisuWall Placements only count and describe the audience which walks in front of them, and forget about the individual as soon as he or she has walked out of the field of view of the camera or sensor.

In order to collect some of the information above, we rely on facial characterization software, which is different from “facial recognition” software. Facial characterization software only looks for the presence of a face and records its de-identified traits (e.g., gender, approximate age, and mood). Facial recognition software looks for and identifies a specific person using a unique biometric identifier. VisuWall does not use facial recognition software or collect unique biometric identifiers.

We share the de-identified and aggregated information collected by VisuWall Placements with Landlords and Advertisers. This helps Landlords and Advertisers understand what audiences view the ads and what these audiences are interested in while maintaining individual privacy.

If you have any questions about VisuWall or VisuWall Placements, please do not hesitate to contact us at: [email protected].

PERSONAL INFORMATION WE COLLECT

Information Provided to Us.

Account Information. When you register for an account to use our Services, we collect certain personal information from you, including your first and last name, zip code, address, business contact information and billing information.

Property Listings. If you are a Landlord of a property, building or storefront (a “Property”) and you want to make your Property available through our Services for Advertisers to start purchasing advertising space for their marketing campaigns, we will ask you to provide us with certain details and information about the Property, including street address, detail of window positioning, number of windows and size, and a description of the property.

Communications with Us. We collect personal information such as email address, phone number, or mailing address when you request information about our Services, request customer or technical support, or otherwise communicate with us.

Transactional Information. In connection with any transaction to purchase advertising space via the Services, we will, directly or through our third-party payment services provider, collect your bank account information or other financial and payment information. We will use this information solely in connection with the applicable transaction and will not share this information with third parties, except to the extent necessary to complete such transaction or to comply with applicable law.

Interactive Features. We may offer interactive features such as commenting functionalities, review forums, blogs, chat services, and social media pages. We and other individuals who use our Services may collect the information you submit or make available through these interactive features. Any information shared on the public sections of these channels will be considered “public” and may not be subject to the privacy protections referenced herein.

Surveys. We may contact you to participate in surveys. If you decide to participate, you may be asked to provide certain information which may include personal information